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Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

Monday, January 6th, 2020

Unibet’s Maria Rebrands and Launches Revamped Web Site in Mid-February

On line gambling operator Unibet announced today that it’s to introduce an overhauled form of its online gaming brand Maria later this month. The business said that the overhaul would come with a completely responsive front-end web site in addition to a new brand tonality. Hence, the it will be diversified in a bid to are more attractive to both feminine and gambling that is male.

Unibet bought Maria Holdings Ltd. back in 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in all the areas it runs by mid-February. The launch would be to occur in three stages. The overhauled site went live on February 8 in Estonia. It really is to be launched in the UK on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.

What is more, it shall move its providing from online bingo to casino games since the latter have actually turned out to be very popular among gambling clients. Thus, the brand name will be able to target both male and female players.

The casino that is online will be offered across all available channels. The Maria Casino internet site may have its branding and logo revamped. Brand New personalization features and dashboard will additionally be introduced. Dersim Sylwan, Head of advertising for Maria, explained that even though the internet site is always one ‘with a feminine touch,’ they’re now intending at expanding their customer base such that it consist of both male and female gambling customers. (more…)